Seb's Bio Attempt

Who are you? I live in Amsterdam and work as a Creative Director and Artist. I specialise in both physical and digital spatial design and enjoy using technology in new ways.

I explore the potential of both domains, transforming and elevating physical spaces with digital augmentations creating immersive experiences.

Where are the photos? Most art is consumed digitally. Regardless of their original context, art and design are primarily viewed on instagram, Tiktok, Youtube or through 'Square Space' and 'Cargo' facilitated portfolios. In someways having the platform work done for you frees the creator to focus on the pieces of work themselves, in others, I feel we designers and artists are left with a hugely limited context for our work.

A context that often surrounds your work is often then lengthy doom-scroll while you take a shit at work. A context that can never be controlled or anticipated, something more akin to your artwork being a billboard on the side of a motorway. A context that leaves all artists and designers I know who put work out feeling unsatisfied and discontent, scorned by the limited places and tools we have for self expression.

The web when I was younger was a rich tapestry of weird experiments in a novel medium. Now its a begrudged ritual offering to the engagement gods. If i have to make an offering can't I at least enjoy it?

Why AR? Scale and proportion are completely void in digital communication for the most part. How do you convey the sheer scale of something to someone who has never seen it? How can you let them know how it feels to move around this object. How much it comes to life as the light and reflections shift and shimmy.

So I decided to create my portfolio with a sole focus on conveying scale and proportionality (thats why its best viewed on mobile), at the expense of the things images and videos do so well. AR models are low quality (they have to be to fit on the web). The rendering isn't that great (although its getting better with time). You miss the original context of the object (which I would argue is missing in a photograph and video too, but to a lesser extent).

I feel strongly that it should be the imperative of all artists and designers to explore new mediums and methods of communication. Its expensive, it takes a-lot of work. Its imperfect. But its better than the interaction with your years of labour being summarised in a half-hearted, half-conscious double tap.

This website was built by Kevin Wang.

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